Proctor And Gamble Cancels NFL Promotion
Proctor and Gamble is canceling a planned on-field breast cancer awareness promotion.
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The league has made Breast Cancer Awareness month in October a particular focus. Part of its NFL Pink “Crucial Catch” campaign, in partnership with the American Cancer Society, features players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins.
P&G’s Crest brand had been working on a program with players from each of the NFL’s 32 teams to wear pink mouthguards and participate in other activities.
But on Friday the Cincinnati-based company said Crest would no longer be part of on-field activities and joined the chorus of sponsors voicing disapproval of the NFL’s actions. It remains a sponsor but said it will “determine future actions as needed.”[su_csky_ad]
tracey marie September 19th, 2014 at 7:26 pm
corporate translation…
we will continue to support the NFL quietly until this nonsese settles down and is no longer front page news.
juicyfruityyy September 19th, 2014 at 7:52 pm
You know us twitter people. We will not let them quietly, support them.
M D Reese September 19th, 2014 at 7:37 pm
Well, it’s a start…
juicyfruityyy September 19th, 2014 at 7:50 pm
Losing sponsors and they should!
Gindy51 September 20th, 2014 at 7:17 am
Sadly P&G is still a sponsor. They just pulled out of the breast awareness campaign.
tiredoftea September 19th, 2014 at 7:50 pm
So, they’ve lost the support of a company that features devil worship in its corporate logo? What is the world coming to?
fancypants September 19th, 2014 at 11:28 pm
I guess their message is Better to worship then to beat on your woman.