Alabama’s All-White Sorority Video ‘Completely Sabotages’ Women’s Rights
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The University of Alabama’s sororities are already on record as fighting to ban blacks. Now the are coming under fire for a recruitment video.
The video shows a group of all-white and mostly blonde members of Alpha Phi wearing bikinis and “Daisy Duke”-style shorts as they hold hands, give one another piggyback rides and repeatedly blow piles of glitter from their hands.
“It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition,” wrote magazine editor A.L. Bailey for AL.com. “It’s all so … unempowering.”
The video quickly racked up more than 500,000 page views — but Bailey said the target audience seems more to be “hormonal college-aged guys” or “older, male YouTube creepers” rather than prospective pledges to the sorority.
She said the video, which fails to mention any of the sorority’s core values or any community work the group undertakes, “completely sabotages” feminist ideals…
The sorority took down its copy of the video, which remains available online, and the university released a critical statement against it.
“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens,” said Deborah Lane, associate vice president for university relations. “It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived.”
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