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August 19, 2016 7:00 pm - NewsBehavingBadly.com

A day after expressing “regret” about unnamed offensive comments, Trump released an ad consistent with the ugly, dark nature of his campaign.

…the new ad is filled with precisely the same sort of dark, dystopian themes and content — and even some of the same sort of grainy, dark footage depicting illegal immigrants as invaders — that marked one of the first ads he ran during the GOP primaries…

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Trump’s ad in the primaries depicted the main problems facing the country as illegal immigration and terrorism, featuring dark, grainy footage of illegal immigrants streaming into the country while vowing to “Make America Great Again.”

Trump’s first general election ad depicts the main problems facing the country as illegal immigration and terrorism, featuring dark, grainy footage of illegal immigrants streaming into the country while vowing to “Make America Safe Again.”

In one respect, the new ad also goes further in its demagoguery than the original GOP primary ad did — it claims that the border is “open.” Broadly speaking, the new Trump ad echoes some of the ugliest elements of the picture Trump’s convention speech painted of what ails America and what must be done about it — a speech that may have further alienated some of the voter groups he needs to expand his appeal among if he is to turn around his slide.

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D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.