Most Americans who see fake news believe it
An Ipsos poll for Buzzfeed reveals the gullibility of those who see fake news.
Fake news headlines fool American adults about 75% of the time, according to a large-scale new survey conducted by Ipsos Public Affairs for BuzzFeed News.
The survey also found that people who cite Facebook as a major source of news are more likely to view fake news headlines as accurate than those who rely less on the platform for news.
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This survey is the first large-scale public opinion research study into the fake news phenomenon that has had a sweeping effect on global politics, and that recently caused a gunman to threaten a DC pizza place. The results paint a picture of news consumers with little ability to evaluate the headlines that often fly toward them without context on social media platforms. They also — surprisingly — suggest that consumers are likely to believe even false stories that don’t fit their ideological bias. And the survey calls into question the notion — which Facebook has reportedly begun testing — that consumers themselves can do the work of distinguishing between real and fake news.
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