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January 2, 2017 4:44 am - NewsBehavingBadly.com

It sounds innocuous, even patriotic. But unless you’ve experienced America on the non-caucasian side of the ethnic spectrum, you may not get the implicit message. Michele Norris of NPR explained why minorities bristle at the phrase on CBS’s Face the Nation:

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“In the phrase ‘Make America Great Again’ there’s one word that if you are a person of color, that you sort of stumble over, and it’s the word ‘again’.” Norris observed. “Because you’re talking about going back to a time that was not very comfortable for people of color. They did not have opportunities, they were relegated to the back of the line.”

“And this was a country that — to be honest — was built on the promise of white prosperity above everything else,” she added. “And for a lot of people, when they hear that message, ‘Make America Great Again,’ deeply encoded in that message is a return to a time where white Americans can assume a certain amount of prosperity.”

According to Norris, Trump’s win was made possible by white people who feel like they are “not at the front of the line.”

Watch the segment here:


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D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.