Shooting Is Hot New High School Sport
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Gun manufacturers are getting a whole new market among high schoolers by underwriting trap teams.
High-school trap offers a wholesome marketing opportunity for gunmakers and retailers like Cabela’s Inc., which underwrite events and donate to teams. Manufacturers tailor products for smaller bodies and budgets, such as the lightweight $480 SXP Trap by Winchester Repeating Arms. The league estimates teams’ spending will top $5 million this year.
Competitive musketry dates to 16th century England and has been an Olympic sport since 1896. Today trap, a cousin of skeet and sporting clays, is as popular with Minnesota’s urban boys and girls as it is with their counterparts in rural areas, where hunting’s in the DNA. “It’s just cool, because I get to use a gun,” said Stephanie Petsilis, 17, who shoots for Wayzata High School outside Minneapolis with a $1,430 Browning BT-99 Micro.
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