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January 15, 2016 7:17 pm - NewsBehavingBadly.com

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Robins Air Force Base in Georgia had the good sense to cancel something they didn’t have the good sense to consider properly in the first place.

In a statement to Air Force Times, Robins apologized for the advertising tying the event to the holiday honoring King, who was shot by an assassin in Memphis in 1968.

“We’re deeply sorry for any offense or harm caused by our insensitivity and failure to provide appropriate oversight of our marketing process,” Robins spokesman Roland Leach said in an email Thursday. “The flyer does not represent the values, opinions or views of the Department of Defense, the Air Force or Robins Air Force Base leadership and its employees.”

Leach said Robins officials realized the advertisement was inappropriate “several days ago” and immediately started taking the flyer down.

“There was no malice of forethought in the flyer’s creation and it was never the base’s intention to portray Dr. Martin Luther King Jr. in a negative light,” Leach said. “It was an honest mistake, to which we’ve personally counseled the parties involved and will provide them with remedial training and appropriate oversight to prevent this sort of inattention from occurring in the future.”

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D.B. Hirsch
D.B. Hirsch is a political activist, news junkie, and retired ad copy writer and spin doctor. He lives in Brooklyn, New York.